It's April 20th, 2021, and part of the team has already finished work. Today, the assembled team is sitting together in the workshop and looking at the screen above the conference table.
At precisely 7 p.m., Tim Cook takes the virtual stage, and the Apple keynote begins. These events are extremely important to us. Of course, we usually have a vague idea of what to expect in Apple's live stream, but Tim always has a surprise ready for us, to which we want to react quickly with a fitting BandWerk accessory.
Rumors about AirTags have been floating around for several years. A tiny Bluetooth tracker that ensures we always find our keys and other essential things around. We expected the presentation in 2019 and 2020. So far, there has been nothing concrete about exact dimensions and shapes.
Now it happens: today, Apple is finally presenting its smart item trackers. They are flat, round, and do not have their own eyelet to attach them directly to a key ring. For us as an accessory manufacturer, this is, of course, greatly appreciated. (Thanks, Apple!)