This is how a unique MagSafe Wallet is created

The story of this MagSafe wallet begins in 1792 with the founding of Maison Martin, a suitcase and box manufacturer that also offered the packaging of high-quality garments and furniture as a service. The business, which quickly made a name for itself in Parisian aristocratic circles, eventually changed its brand name to Maison Goyard, by which it is still known today.

Similar to other historic Parisian malletiers, i.e. trunk manufacturers such as Louis Vuitton and Moynat, Goyard's core business today lies in the area of ​​luxury leather accessories, especially handbags.

Unlike most other French luxury manufacturers, however, Goyard has remained true to its traditional line: the Maison still has no online shop, and products can only be purchased in one of the 29 boutiques worldwide. A decision that ensures exceptional exclusivity.

Traditional leather processing and a great love of exceptional and high-quality craftsmanship are not only important cornerstones of the Maison Goyard. We would be lying if we said that our brand presentation was not also inspired in part by the aforementioned French Malletier - or to put it briefly: We at BandWerk are big Goyard fans.

Given the traditional orientation of the house of Goyard, the product portfolio is also relatively narrow. In addition to a selection of handbags and small leather accessories, you will look in vain for tech accessories, for example. iPhone cases or bracelets for the Apple Watch do not really fit into the product range of the Parisian leather manufacturer.

For example, a MagSafe wallet made of Goyardine - Goyard's signature canvas fabric - would be a truly unique eye-catcher. After all, it is the pattern on the coated fabric made of linen and cotton that makes these leather goods uniquely recognizable.

Maybe it was a crazy idea that arose after a few cocktails on summer vacation or simply the urgent desire to work with the legendary Goyardine, we don't know exactly.

What we do know is that we wanted to transform a Goyard product into a MagSafe Wallet; as a tribute to the House of Goyard and to create a unique product that may still be missing from the portfolio of the Parisian malletiers.

First, the seam that connects the soft calf leather on the inside with the Goyardine fabric on the outside of the case is opened. The materials are carefully glued together, but can be separated with careful and even pulling.

After cutting the components, it's time to sew the individual parts together. In addition to the material from the travel case, we use a strong MagSafe magnet and a thin metal plate that will later protect the magnetic strips of credit cards.

In the final step, the edges are sealed several times with edge paint and sanded.

Our film about this project provides an insight into the labor-intensive production process of the wallet.